Welcome to Spectrum Marketing

Using this book, thousands of professionals and entrepreneurs have turned casual contacts into solid sales opportunities with Bob Burg's proven relationship-building techniques. In this completely updated edition of Endless Referrals, he shows you how to: turn every contact into a sales opportunity, dramatically increase your business without spending more time or money, identify the most profitable contacts, network the Internet, set up a successful home-based business, take the intimidation out of telephoning, overcome fear of rejection, succeed in multilevel marketing and mail order marketing, position yourself as an expert, and mark yourself for success.